Taken was a big budget Hollywood made film. Unsurprisingly Taken managed to distribute very well.
TV: In Britain Taken managed to air an advert on television screens on nearly every channel. If we are going to market our film to the wider audience a television advert is a must. We would need to put our advert at the right time, for instance after the 9.00 watershed to attract older audiences. We could also put our advert after particular programs that predominantly for teenagers. Things such as Heroes or Lost.
RADIO: Taken was also reviewed on some Radio stations. One being the Radio Five Live; an interesting choice considering the audience who listens are mostly older and it has been proved that less older people are going to the cinema than before. The marketing crew behind Taken obviously wanted to reach out to the more risky audiences.
FILM TRAILERS: Many film trailers were introduced before many other 15 age rated action films such as Cloverfield (2008) but unfortunately couldn't be shown before 12 age rated action films which most films were in 2008. I believe Taken had achieved the correct age rating as it is just about passable for a 15 considering it has some very strong violence, drug use and sexual discrimination. It is just unfortunate that the action films introduced in 2008 were mostly 12's, this meant Taken had to rely on other forms of distribution as a form of enlightening and enticing an audience. When we distribute our film it might be wise to consider the age rating of our film. If we can achieve a 12 age rated film then we can screen our film to the wider younger audience, but we will have to cut down some of the harder content; this will unfortunately lose some of the interest to our film. To not achieve a 15 age rating would mean losing one half of our target audience, the 15-17 girls who could relate to the abducted girl in our film.
Uploaded by hamster1992. - Full seasons and entire episodes online.