We decided in our title sequences to have one professional tittle sequence and a slick cool production sequence for our smaller production company.
As we wanted a more professional look for the bigger film company, we wanted a smart business like word, some ideas included, professional films, industrial films, contemporary films, office blocks, but in the end we all chose and were happy with Imperial films. As we wanted a smart business like look, we wanted a picture of London buildings, then we thought of having Big Ben and the House of Parliament, as it is the most recognizable building in London. We decided a black and white drawing of the building would be more smart than a simple picture of the building. The sound we chose for this was a grandfather clock sounded like Big Ben.